Klarna says it is the leasing provider behind Apple's US hardware programme. Assessed on what the announcement actually discloses — and on the difference between renting a device and paying for one.
The category's other two shapes: defer everything for a month, or spread it over many. Assessed on how differently they behave when something goes wrong.
Four instalments, no interest, one checkout tap. Assessed on the terms rather than the button — because an instalment plan is credit whatever the button calls it.